• Leverage our Experience

    Committed to the Powersports, RV, Marine and Industrial Equipment Industries


    Our mission is to enable a transparent and connected retail experience, deliver high-value customers to dealers and OEMs and foster lifelong relationships.

    Backed by industry leading investors, our team is deeply experienced in building valuable affinity, dealer and manufacturer relationships enabled by innovative sales and marketing technology.

Leadership Team

A proven team working with you towards success.

<span style="font-size: 0.9em">Bernie Brenner</span>

Bernie Brenner

CEO and Chairman of the Board

Bernie conceptualized Rollick as a platform to help transform the outdoor recreational product retailing experience. He drives Rollick’s strategic vision while focusing on our affinity, OEM and investor partners.

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    Experience:
  • Co-Founder and Chief Strategy Officer, TrueCar.
  • Author, The Sumo Advantage.
  • Host, Extreme BizDev Podcast.
  • Member of the Board of Directors, Dealer Tire.

  • Education:
  • B.S. Business Management, SUNY at Stony Brook.

  • Home base:
  • Austin, TX.

<span style="font-size: 0.9em">Amit Maheshwari</span>

Amit Maheshwari

President and Board Member

Amit helped Bernie kick-start the company from concept to reality. He is responsible for the overall execution of our business thesis while focusing on product, delivery and financials of the company.

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    Experience:
  • Sr. Vice President of Global Enterprise Solutions at Cox Automotive.
  • Sr. Vice President of Corporate Strategy at Dealertrack Technologies.
  • President at AutoStyleMart, Inc.
  • President at i-Vantage, Inc.
  • Director of e-Business at General Electric Co.

  • Education:
  • MBA, Columbia Business School.
  • B.S. Electrical Engineering, Marquette University.

  • Home base:
  • Austin, TX.

<span style="font-size: 0.9em">Mike Timmons</span>

Mike Timmons

Dealer Operations

Mike makes the vision come true by creating Rollick’s dealer network and driving retail operations that align the OEM, the affinity, the dealer and the consumer’s needs.

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    Experience:
  • Executive Vice President of Dealer Sales & Service at TrueCar.com.
  • Vice President of Operations at AutoNation.
  • Executive Vice President of Dealer Solutions at Zag.com.
  • Chief Executive Officer at Autoland Resale Division.
  • Dealer Principal of West Coast Trading Company.

  • Education:
  • B.S. Administrative Science.

  • Home base:
  • Austin, TX.

<span style="font-size: 0.9em">Gary Papilsky</span>

Gary Papilsky

General Counsel and Administration, Board Member

Gary brings 20+ years of business and legal experience to Rollick at both operational and board levels.

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    Experience:
  • SVP and General Counsel, Dealertrack Technologies.
  • Associate General Counsel, Gartner, Inc.
  • EVP, General Counsel & Secretary, Predictive Systems, Inc.

  • Education:
  • J.D., Columbia Law School.
  • B.S. Accounting, NYU Stern School.

  • Home base:
  • New York, NY.

<span style="font-size: 0.9em">Jason Nierman</span>

Jason Nierman

Business Development

Jason co-conceptualized Rollick as a platform and is responsible for building our affinity partner network and partner marketing.

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    Experience:
  • Founder and President at Accelerated Advising, Inc.
  • Chief Development Officer at OpenHouse Realty, Inc.
  • Vice President of Partner Development at TrueCar.
  • Business Development Consultant, TransUnion.

  • Education:
  • MBA, Booth Business School at University of Chicago.
  • B.S. Finance and Journalism Certificate, Indiana University.

  • Home base:
  • Austin, TX.

<span style="font-size: 0.9em">Wirta Wiriyan</span>

Wirta Wiriyan

Architecture

Wirta is the Superman behind our technology! If it can be done, Wirta has it covered. He is responsible for our engineering and IT teams at Rollick.

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    Experience:
  • Founder, W-Tech Consulting, LLC.
  • CTO, Mainspring Healthcare, acquired by Accruent.
  • CTO, AutoStyleMart, acquired by Dealertrack and now part of Chrome Data Solutions.
  • CTO, Automotive Directions, acquired by CDK Global.

  • Education:
  • MBA (MIS), U. of Wisconsin Madison.
  • B.S. MIS, Syracuse University, NY.

  • Home base:
  • Madison, WI.

<span style="font-size: 0.9em">Jill Tarallo</span>

Jill Tarallo

SVP Operations and St. Louis GM

Jill combines over 30 years of experience in finance, operational excellence, strategic business intelligence, product and technological innovation for both Fortune 500 organizations and innovative technology start-ups with outstanding execution to lead our Delivery Organization.

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    Experience:
  • Chief Operating Officer, enVOLO.
  • Chief Operating Officer, NextGen360.
  • Sr. Director Strategy & Operations, Dealertrack Technologies.
  • Sr. Director, Operations, Manheim.
  • Chief Operating Officer, Manheim NRT.

  • Education:
  • MBA, Robert Morris University.
  • B.S. Accounting & Finance, Robert Morris University.

  • Home base:
  • Atlanta, GA.

<span style="font-size: 0.9em">Justin Webster</span>

Justin Webster

Product

With 20+ years of media and product design experience, Justin is responsible for taking our dealer, affinity and OEM partner needs and creating on-target products that deliver the promise of a superior buyer experience.

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    Experience:
  • Executive Director, Product Development and Operations, The Wall Street Journal.
  • Vice President, Product Development & Design Fox Interactive Media.
  • Director, Product Development FOXSports.com.

  • Education:
  • Bachelor’s Degree, University of Alabama.

  • Home base:
  • New York, NY.

<span style="font-size: 0.9em">Chris Yeloushan</span>

Chris Yeloushan

Strategic Accounts

Chris is our avid in-house expert in all outdoor products. Chris is focused on building and developing key strategic partnerships within our Dealer and Partner networks to help create the most transparent consumer buying and ownership experience.

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    Experience:
  • Vice President, Partner and Dealer Development at CarSaver.
  • Director, Dealer and Partner Development at TrueCar.
  • Regional Claims & Marketing Manager at Mercury Insurance.
  • Claims Manager at Progressive Insurance.
  • Dealership Manager at Thrifty Outdoor Equipment and Supply.

  • Education:
  • Bachelor’s Degree, University of South Florida.

  • Home base:
  • Full-Time Road Warrior.

<span style="font-size: 0.9em">Michael Wright</span>

Michael Wright

Dealer Sales and Support

Michael has 10+ years experience working in sales and start-ups. He knows how to build a team from scratch and get results. Michael is responsible for Dealer Sales and Support.

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    Experience:
  • Director of Sales, SpareFoot.
  • Account Manager, IT Convergence.

    Education:
  • B.A. History & Pre-med, University of Virginia.

  • Home base:
  • Austin, TX.

<span style="font-size: 0.9em">Adam Lasker</span>

Adam Lasker

Partner Development and Marketing

Adam is responsible for building our consumer and affinity businesses. This includes developing and expanding our affinity and strategic partnerships, growing our paid marketing channels, increasing our social media presence, and building our SEO.

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    Experience:
  • Senior Director of Partner Development, TrueCar.
  • Co-Founder, PlayMaker Media.
  • Associate, Merrill Lynch.

  • Education:
  • MBA, UCLA Anderson School of Management.
  • B.A. Economics, Tufts University.

  • Home base:
  • Austin, TX.

<span style="font-size: 0.9em">Krishna Prasad</span>

Krishna Prasad

Rollick India

Krishna manages our development and content operations in India. With over 15 years of auto and data experience both in the USA and India, he helps bring scalable product development and analytics services to our customers.

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    Experience:
  • Technical Architect at AutoData Solutions, Inc.
  • Technical Lead at Dealertrack Technologies.
  • Development Manager at AutoStyleMart, Inc.
  • Manager - Technology at i-Vantage.

  • Education:
  • Bachelor of Engineering, Andhra University.

  • Home base:
  • Hyderabad, India.

Investors

Backed by investors who believe in innovation.

Rollick’s Affinity Buying Program Now Reaches 2,000+ Employers and their 25 Million+ Employees

Rollick, the first affinity buying program and enterprise lead management solution for the marine, powersports, RV and industrial equipment industries, now reaches more than 2,000 employers and their more than 25 million employees.

 

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Rollick Secures $8.3M in Series A Funding

LiveOak Venture Partners leads round with Anthem and ManchesterStory as new investors in Rollick.

 

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Rollick to Acquire AVALA Marketing Group

Rollick will offer the first vertically focused enterprise lead management solution in the recreation and industrial equipment industries.

 
 

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Rollick Outdoor Joins CDK Global Partner Program Through New Innovation Catalyst Offering

CDK Global, Inc., a leading enabler of end-to-end automotive commerce, today announced that Austin-based Rollick Outdoor Inc. is the first company to take advantage of the Innovation Catalyst offering, a special initiative of the CDK Global Partner Program.

 
 

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Rollick Outdoor Adds Progressive Insurance to List of Affinity Members

Rollick Outdoor, a platform connecting buyers of motorcycles, powersports, RV, and boats with participating dealers, is pleased to welcome Progressive as an Affinity Member of its Outdoor Vehicle Buying Program. The program provides buyers access to a nationwide network of certified dealers where they can save time and money on their purchase of powersports vehicles and RVs.

 
 

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Rollick Outdoor Joins State Farm's New Community Offers Program

Rollick Outdoor, Inc. has been selected as the buying program partner for powersports vehicles, boats and RVs within the new State Farm Community Offers program. State Farm customers gain access to special offers on inventory as well as savings on accessories and service from Rollick Certified Dealers.  State Farm Community Offers is primarily accessible to customers through State Farm’s newly updated mobile application.

 
 

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Rollick Outdoor Expands into Key States Following Successful Pilot Program in Q4 2017

Rollick Outdoor, Inc. is continuing its rollout into seven new states following a successful pilot program in TexasFlorida and Illinois. 

CaliforniaGeorgiaMichiganNew YorkOhioPennsylvania and Wisconsin dealers now have access to Rollick’s retail platform.

 

 

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Rollick Outdoor Raises Over $5 Million Seed Round

Powersports, Marine and RV dealers gear up to provide a better retail experience

 

 

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