In a highly competitive boating category, a ski and wake boat manufacturer partnered with Rollick to implement a database and marketing strategy utilizing the Aimbase platform. The program would allow the boat brand to attract in-marketing buyers for their dealers and close prospects at a higher rate compared to their competition.
Inventory Marketing Unveiled: The Undeniable Impact on Dealer Success
For manufacturers and dealers, the influence of inventory marketing cannot be overstated. A large portion of year-over-year growth in dealer sales can be directly attributed to effective inventory marketing strategies. Let's look at the role of inventory marketing in shaping dealer success, examining the challenges faced, the correlation with sales...