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The Recreation Shopping Experience: Why Consumers Buy and How to Ensure They Buy From You


If you are a manufacturer or dealer selling boats, RVs, or off-road vehicles, this content is for you! Get access to research data collected from over 3000 consumers who are engaged in the recreational product buying process and gain consumer perspectives on brand consideration and switching, dealer and OEM follow-up, satisfaction drivers, and why people leave (the market or brand).