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The Ultimate Guide to the Marine Industry CSI Program


As the largest source of consumer satisfaction information in the marine industry, the Marine Industry Customer Satisfaction Index (CSI) program, powered by Rollick, was created to raise the bar for boat owner satisfaction and improve the overall customer experience to support long-term growth opportunities for the industry.

The program conducts two surveys with new boat and engine customers during the first year of ownership. The first survey is sent shortly after the time of boat delivery, and the second is sent nine months later. Together, the two surveys track customer satisfaction with the product, sales experience, delivery, and service process as well as product quality.

See customer case studies and learn the ins and outs of running a CSI program.