AUSTIN, Texas and HOFFMAN ESTATES, Illinois, Sept. 16, 2021 -- Rollick Inc., the leading relationship technology provider for the Marine, Powersports, and RV industries, and Lightspeed, the largest CRM and DMS provider in the recreation industry, today announced the launch of an industry-first partnership.
Shopping for a boat is a complex process for consumers. As an OEM or dealer, winning them over requires exceptional service before, during, and after the sale. And while high demand and record-setting boat sales are great for the industry, the downside is that it comes at a time when lack of inventory, labor shortages, back-ordered parts, and long service wait times makes it harder than ever to provide shoppers with a positive overall experience.
Buying online has become common practice for both customers and retailers. With 79% of smartphone users making a purchase online within the last 6 months, finding ways to make shopping for an RV more mobile and e-commerce friendly is one of the best ways to differentiate yourself as a retailer in the RV space.
Consumers today have been trained by leading eCommerce and tech companies that anything can be delivered to them in an instant. When shopping on Amazon, buyers can point, click, and have items shipped within a couple of days, and in some cases the same day. Ask Alexa where the nearest boat dealer is located, and she immediately provides the distance to get there, directions, and will even call the dealership for you. Information is endless and easily accessible to make informed purchase decisions. However, when examining today’s retail experience in the recreation industry, the buying experience is counter to what consumers expect, especially when purchasing a big-ticket item, such as a boat.