It’s no secret that the pandemic has created a myriad of sales and service challenges for recreation dealers. While high demand and record-setting leads and sales are great, it comes at a time when lack of inventory, labor shortages, back-ordered parts, and long service wait times makes it harder than ever to provide shoppers with a positive overall experience. So how can dealers make the most out of every prospect touchpoint and easily prioritize hot vs. cold leads?

AUSTIN, Texas -- Oct. 27, 2021 -- Rollick Inc., the leading relationship technology provider for the Marine, Powersports, and RV industries, today announced the addition of John Neale as Chief Financial Officer and Amy Norris as Head of Dealer Solutions. These leadership appointments position Rollick to continue driving company growth and strengthen its role as a marketing technology leader in outdoor vehicle sales.  

Shopping for a boat is a complex process for consumers. As an OEM or dealer, winning them over requires exceptional service before, during, and after the sale. And while high demand and record-setting boat sales are great for the industry, the downside is that it comes at a time when lack of inventory, labor shortages, back-ordered parts, and long service wait times makes it harder than ever to provide shoppers with a positive overall experience.