Brunswick Partners with Rollick, Inc.


METTAWA, Ill., February 18, 2020


Brunswick Corporation’s (NYSE: BC) dealer services team, Brunswick Dealer Advantage (BDA) announced today that it has partnered with Rollick, Inc. to provide Brunswick dealers with exclusive pricing on Rollick’s SalesDriver solution as well as plans for additional exclusive offers on their dealer customer satisfaction platform, ExperienceDriver, in the future.

“Brunswick Dealer Advantage is committed to offering Brunswick dealers with more options to strengthen their businesses, find new customers, and increase their profits,” said Kirsten Schuchardt, director of sales and dealer services for Boating Services Network. “By partnering with Rollick, our dealers now have access to exciting new ways to access more customers, sell more boats and increase their profitability.”  

Rollick’s mission is to provide a seamless customer experience from pre-purchase through re-purchase by helping manufacturers, dealers and affinity partners connect with their customers through an ecosystem of marketing and technology solutions.  With the SalesDriver solution, dealers can access more customers by marketing their inventory to millions of consumers who are members, customers and employees of America’s most trusted brands. SalesDriver also provides dealers with ways to differentiate their website and sales process, as well as automate their marketing process, ultimately leading to more boat sales.   


“We are excited to partner with Brunswick Dealer Advantage and be able to provide their extensive dealer network with a solution like SalesDriver,” said Jason Nierman, senior vice president of business development at Rollick, Inc. “As a marketing technology solutions provider dedicated to the marine industry, this partnership provides us with a unique and welcomed opportunity to help more boat dealers grow and improve their business and profitability.”   


Brunswick Dealer Advantage consists of leading dealer services that are designed to help dealers reduce costs and drive revenue, as well as enhance the retail customer experience and reward employees. Brunswick dealers interested in learning more about the SalesDriver solution can go to or contact Rollick dealer solutions directly at 888-204-8209. Brunswick dealers interested in learning more about Brunswick Dealer Advantage can go to or call 877-462-3884.

About Brunswick

Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick, and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club, NAUTIC-ON. For more information, visit

About Brunswick Dealer Advantage

As the dealer services offering of Boating Services Network, Brunswick Dealer Advantage offers a broad range of dealer services designed to enhance the long-term profitability of Brunswick's dealers and provide them with solutions that enhance the retail buying experience. Business services focus on four areas: attracting more retail customers, rewarding employees, enhancing operations, and increasing profitability. For more information on all Brunswick Dealer Advantage programs, call 877-462-3884 or visit

About Rollick, Inc.

Rollick connects manufacturers, dealers and in-market consumers in the powersports, RV, marine and industrial equipment industries to deliver a seamless customer journey. Rollick’s solutions include new customer acquisition, enterprise lead management, customer experience/loyalty and marketing automation. In addition, the company has rapidly built a national outdoor recreational vehicle buying network to include hundreds of dealers, over 80 manufacturers and an affinity partner network with access to over 250 million high-quality customers including policy holders of major insurance providers, employees at more than 2,000 top U.S. companies, members of the military, veterans and first responders. For more information, visit


Subscribe To The Connections Blog

Share on Social Media

Related articles

Subscribe To The Blog