Fontaine Trailer Partners with Rollick on Enterprise Lead Management Solutions

AUSTIN, Texas, Sept. 6, 2022 


Rollick, a leading relationship technology provider for the recreation and industrial markets, and Fontaine Trailer, the largest platform trailer manufacturer in the U.S., announced that Fontaine has rolled out Rollick’s Aimbase lead management solution to enable a better buying experience for customers and dealers. 


With Rollick’s Aimbase technology, Fontaine will be ensuring that every lead is directed to a local dealer that can work directly with enterprise customers interested in Revolution All-Aluminum, Infinity Combo Steel, Velocity Steel, and Forklift Trailers as well as Frac Sand Haulers.


"We are constantly evolving to provide the best trailers and experience for our customers,” said Greg Smith, VP of Marketing and Business Development, Fontaine Specialized. “We want to ensure that every potential lead is followed up on, to ensure our customer's expectations are met or exceeded at every step of the buying journey.” 


In addition to rolling out Aimbase marketing technology for Fontaine Trailer’s lead management in early 2022, Rollick also helped the company optimize its new website for lead generation. This is critical to the customer experience in today's environment, where shoppers often start their journey on the brand site and want to ensure they end up at a dealer location that has the inventory they are looking for. The future vision is to utilize Aimbase for email marketing and customer satisfaction as well. 


OEMs utilize Aimbase as their go-to solution to manage and track the entire customer journey from pre-purchase through re-purchase, measure dealer sales and quoting performance, and implement customer satisfaction programs.


"Fontaine Trailers is a leader among industrial manufacturers in its commitment to innovation and customer experience,” said Jeff Coffman, Rollick SVP for Enterprise Solutions and Marketing. "Rollick’s lead management solution is designed to improve lead response time and also provides Fontaine with much-needed visibility and control over a previously opaque process." 




About Rollick, Inc.    

Rollick connects manufacturers, dealers, finance and insurance providers with in-market consumers in several recreation and industrial industries to deliver a seamless customer journey. Rollick’s OEM solutions include new customer acquisition, enterprise lead management, customer experience/loyalty, and marketing automation. For more information, visit Rollick.   


About Rollick’s Aimbase Marketing Technology

Aimbase is the only marketing technology solution in the recreation and industrial equipment industries that combines enterprise lead management, marketing automation, and customer lifecycle management in one platform.


About Fontaine Trailer

Fontaine Trailer is the largest platform trailer manufacturer in North America. Fontaine Trailer is a Marmon | Berkshire Hathaway company. For more information, visit Fontaine Trailer. 

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