Middlebury, Ind. — April 27, 2021
Jayco, Inc., announces the immediate launch of the Aimbase® lead management platform for the Jayco®, Entegra Coach® and Starcraft RV® brands, with Highland Ridge RV® launching in late summer. Powered by Rollick® and its marketing technologies, Aimbase delivers qualified sales leads to dealers, provides automated communications, and offers robust analytics to measure and enhance performance. The Aimbase platform can be accessed via a desktop or mobile app and provides real-time engagement information for each specific lead.
“Adding a respected and highly successful brand like Jayco as a partner is game changing for Rollick’s experience within the RV industry,” said Bernie Brenner, CEO of Rollick. “The fact they chose us as their lead management provider is validation of our technology and team.”
In addition, dealers are provided the opportunity to have leads sent directly to their existing Customer Relationship Management (CRM) system. The platform offers integrations with 24 of the most widely used CRM systems in the industry. For more information on the CRM integration and to register dealers can visit: https://gorollick.com/company/crm-request/jaycoinc/
“The launch of the new lead management system is another step we have taken to elevate the experience of our dealers and ultimately future owners of our units. We have found that this system can help dealers to have deeper conversations with potential buyers, as well as understanding the engagement level of each lead and how likely they are to purchase. The CRM integration works hand in hand to streamline the experience for customers and how quickly and effectively they receive responses. This is yet another key initiative in Jayco’s commitment to exemplary customer satisfaction,” stated Trey Miller, Jayco, Inc. - Director of Corporate Marketing.
About Jayco, Inc.
Jayco, Inc., manufactures and markets towable and motorized RVs through its Jayco, Starcraft, Entegra Coach, and Highland Ridge RV divisions. For more information about Jayco or its products, call 1-800-RV-JAYCO, or write to Jayco at PO Box 460, Middlebury, Indiana 46540.
About Rollick, Inc.
Rollick connects manufacturers, dealers, and finance and insurance providers with in-market consumers in the Powersports, RV, and Marine industries to deliver a seamless customer journey. Rollick’s solutions include new customer acquisition, enterprise lead management, customer experience/loyalty, and marketing automation. In addition, the company has rapidly built its GoRollick.com outdoor recreational vehicle buying marketplace to include a nationwide network of dealers, over 100 manufacturers, and an affinity partner network with access to over 250 million high-quality customers including policyholders of major insurance providers, employees at more than 2,000 top U.S. companies, members of the military, veterans and first responders. For more information, visit Rollick
Consumers today have been trained by leading eCommerce and tech companies that anything can be delivered to them in an instant. When shopping on Amazon, buyers can point, click, and have items shipped within a couple of days, and in some cases the same day. Ask Alexa where the nearest boat dealer is located, and she immediately provides the distance to get there, directions, and will even call the dealership for you. Information is endless and easily accessible to make informed purchase decisions. However, when examining today’s retail experience in the recreation industry, the buying experience is counter to what consumers expect, especially when purchasing a big-ticket item, such as a boat.
Warranty registrations. Words that might bring about a long sigh and an eye roll for OEMs and dealers in the recreation industry. Warranties can be a great consumer benefit: they are a huge selling point and can make a one-time buyer into a lifelong customer. Submitting Registrations, on the other hand, is an extra step in the sales process and typically the last thing dealers want to think about after making a sale. However, the secret we all know is that registrations play a huge role in warranty claim management, continued customer satisfaction, and a healthy marketing ecosystem between OEMs and dealers.
While the pandemic has created some uncertainty in the world, it has also created a selling opportunity for OEMs and dealers selling outdoor recreational vehicles and boats. As we enter the summer months, we are seeing a shift from summer vacations and travel expenditures to more investment in local, outdoor lifestyle activities where social distancing can be easily monitored.