Have you ever wondered if a lead score is truly an indicator of a prospect's purchase intent? To find out, Rollick analyzed thousands of leads and factors that contribute to lead scores, such as web sessions and page views, time to purchase information, and appointment setting tactics across the outdoor recreation industry.
Here's what we found:
Be on the lookout for Rollick Score in Aimbase or SalesDriver, which simplifies the presentation of a lead score by using a 1-5 Scale. To learn more, contact us today!
While the pandemic has created some uncertainty in the world, it has also created a selling opportunity for OEMs and dealers selling outdoor recreational vehicles and boats. As we enter the summer months, we are seeing a shift from summer vacations and travel expenditures to more investment in local, outdoor lifestyle activities where social distancing can be easily monitored.
Rollick wanted to directly engage military members and honor their service, so it created a way for dealers to offer an exclusive discount to active duty soldiers and veterans. To protect the offers and streamline the purchase process, Rollick used SheerID to verify shoppers’ military status. The program paid off, with a 2x year-over-year increase in military leads and a 130% increase in military verifications.
Join MRAA and Rollick for a deep dive discussion on launching and maintaining a digital dealership. Learn best practices for digital lead quoting, virtual lead follow-ups, and nurturing customers to a sale.