Austin, Texas, April 20, 2020
The Marine Retailers Association of the Americas and Rollick announced today an expansion of the organizations’ partnership, aimed at helping boat dealers attract new customers, enhance the customer experience, streamline the buying process and measure satisfaction throughout the sale and ownership cycles.
Rollick became an Education Champion Partner of the MRAA in 2019, supporting the association as well as its Dealer Week annual conference and expo. The expansion of this relationship gives MRAA member dealers discount access of 5 percent and MRAA Certified Dealers discount access of 15% off the monthly fees for Rollick’s new digital solutions, known as SalesDriver and ExperienceDriver. While ExperienceDriver represents a new solution for recreation industries, SalesDriver boasts an established 2.5-year market in both the powersports and RV segments and is currently in use by more than 400 dealers.
“As we’ve grown our relationship with Rollick, we’ve always believed that the digital tools they offer to attract and retain customers would be a great asset to our dealers and our industry at large,” explains MRAA President Matt Gruhn. “As we launch this expansion today, we’re reminded that tools like this make our dealerships particularly more effective when market conditions are tough and our dealers strive to find new ways to connect with and provide outstanding customer services for today’s boaters. We believe the products that Rollick offers could help them do exactly that, and we’re thrilled to offer this new program.”
With the SalesDriver solution, dealers can display their inventory to a potential audience of over 250 million members and customers of America’s most trusted brands, such as AAA, Sam’s Club, Progressive, Allstate, as well as employees from organizations like IBM, Coca-Cola, Accenture, Home Depot and thousands more. As these consumers enter the buying funnel, Rollick provides its dealer partners a platform to utilize best-in-class quoting tools so they can provide customers with a transparent price and exceptional buying and ownership experience.
“Our dealership has been using the SalesDriver program for the past couple of months and we’ve already sold a good number of boats through the program,” says Patrick Green, General Manager of MRAA Member and Certified Dealer Tobler Marina. “By leveraging the partner brands and the trust that comes with it, our inventory is getting more high-profile exposure in the marketplace. We’re also seeing a shorter sales cycle with Rollick customers, which is exciting.”
ExperienceDriver, the second solution to be co-marketed through the MRAA-Rollick partnership agreement, offers dealers a customer experience measurement solution that is scheduled to rollout later this year.
“ExperienceDriver will not only help dealers capture satisfaction data and reviews from their local customers, but will also consolidate and present the dealership’s satisfaction scores tied to the National Marine Manufacturers Association’s Customer Satisfaction Index (CSI) program,” explains Mike Adams, Rollick’s VP of Enterprise and Dealer Solutions for the marine segment. “To bring even more visibility to the program and importance of delivering strong customer service, MRAA and Rollick also plan to honor dealers that achieve high customer satisfaction scores through MRAA’s flagship industry conference, Dealer Week 2020.”
Schedule a SalesDriver and ExperienceDriver demo today.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, contact us at 763-315-8043.
About Rollick, Inc.
Rollick connects manufacturers, dealers and in-market consumers in the powersports, RV, marine and industrial equipment industries to deliver a seamless customer journey. Rollick’s solutions include new customer acquisition, enterprise lead management, customer experience/loyalty and marketing automation. In addition, the company has rapidly built a national outdoor recreational vehicle buying network to include hundreds of dealers, over 80 manufacturers, and an affinity partner network with access to over 250 million high-quality customers including policy holders of major insurance providers, employees at more than 2,000 top U.S. companies, members of the military, veterans and first responders. For more information, visit Rollick.
While the pandemic has created some uncertainty in the world, it has also created a selling opportunity for OEMs and dealers selling outdoor recreational vehicles and boats. As we enter the summer months, we are seeing a shift from summer vacations and travel expenditures to more investment in local, outdoor lifestyle activities where social distancing can be easily monitored.
Rollick wanted to directly engage military members and honor their service, so it created a way for dealers to offer an exclusive discount to active duty soldiers and veterans. To protect the offers and streamline the purchase process, Rollick used SheerID to verify shoppers’ military status. The program paid off, with a 2x year-over-year increase in military leads and a 130% increase in military verifications.
Join MRAA and Rollick for a deep dive discussion on launching and maintaining a digital dealership. Learn best practices for digital lead quoting, virtual lead follow-ups, and nurturing customers to a sale.