OEM Guide - Selling the Outdoor Lifestyle 


While the pandemic has created some uncertainty in the world, it has also created a selling opportunity for OEMs and dealers selling outdoor recreational vehicles and boats. As we enter the summer months, we are seeing a shift from summer vacations and travel expenditures to more investment in local, outdoor lifestyle activities where social distancing can be easily monitored.

Now is the time for OEMs to activate prospects and owners in their database with digital selling programs to reengage them in the outdoor lifestyle.



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