Powersports and RV Analytics During Covid-19 Pandemic - 4/13/2020
Powersports Industry Data
We witnessed a significant increase in consumer demand week over week. This was driven by significant gains in the off-road category, with interest in side by sides leading the way. Overall unique visitors were up close to 9% and leads were up almost 23% week over week. 
RV Industry Data
We saw a rebound in consumer demand week over week, however even with growth in website traffic, leads were down. We’ve seen a general shift in lead volume from motorhomes to travel trailers over the past few weeks, implying consumers are more price sensitive as the economy worsens. Overall unique visitors were up close to 10% week over week, while leads were down 6% week over week.
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While the pandemic has created some uncertainty in the world, it has also created a selling opportunity for OEMs and dealers selling outdoor recreational vehicles and boats. As we enter the summer months, we are seeing a shift from summer vacations and travel expenditures to more investment in local, outdoor lifestyle activities where social distancing can be easily monitored.
Rollick wanted to directly engage military members and honor their service, so it created a way for dealers to offer an exclusive discount to active duty soldiers and veterans. To protect the offers and streamline the purchase process, Rollick used SheerID to verify shoppers’ military status. The program paid off, with a 2x year-over-year increase in military leads and a 130% increase in military verifications.
Join MRAA and Rollick for a deep dive discussion on launching and maintaining a digital dealership. Learn best practices for digital lead quoting, virtual lead follow-ups, and nurturing customers to a sale.