RV Industry Data
We saw a rebound in consumer demand week over week, however even with growth in website traffic, leads were down. We’ve seen a general shift in lead volume from motorhomes to travel trailers over the past few weeks, implying consumers are more price sensitive as the economy worsens. Overall unique visitors were up close to 10% week over week, while leads were down 6% week over week.
As a digital media partner to many OEMs in the boat, RV and industrial equipment industries, we want to share our expectations and recommendations regarding how the Coronavirus may impact your digital media strategy over the next few months.
If you have been thinking about implementing a lead management system, there are probably some questions you have been mulling over. In this article, we will cover a checklist of questions to answer before you pull the trigger on a lead management system.