Austin, Texas, April 14, 2020
Rollick, the leading relationship marketing service provider for the marine, powersports, RV, and industrial equipment industries, announced today the launch of its Buy From Home solution in the outdoor recreation vehicle industry. This program provides Rollick’s Certified Dealers and recreation vehicle OEMs the opportunity to offer their customers the option to purchase their new or used outdoor vehicle without having to visit a dealership.
“As we battle COVID-19, we understand that many dealers and OEMs have had to close their doors, reduce staff, or change the way they conduct business,” said Rollick President Amit Maheshwari. “As of now, we haven’t seen a significant drop in online demand from our affinity vehicle buying sites, so we wanted to help by providing a solution for Rollick clients to keep up with consumer demand while offering a safe alternative to doing business in-store.”
The Buy From Home solution is available to consumers who shop on GoRollick.com and their affinity partner programs, such as Sam’s Club, AAA, Progressive, national employer groups, and military and first responder personnel. The program is also available on select Certified Rollick Dealer and OEM websites.
Today, consumers who are interested in leveraging the Buy From Home service to purchase an RV, powersports vehicle, or boat, can visit GoRollick.com or any affinity partner website, search for their desired vehicle and locate certified dealers badged as Buy From Home. Once consumers find their preferred outdoor vehicle, they can connect directly with the certified dealer to receive a quote, options for payment or financing, and coordination of free delivery based on dealer participation.
To learn more, watch Rollick’s Buy From Home launch video.
Consumers today have been trained by leading eCommerce and tech companies that anything can be delivered to them in an instant. When shopping on Amazon, buyers can point, click, and have items shipped within a couple of days, and in some cases the same day. Ask Alexa where the nearest boat dealer is located, and she immediately provides the distance to get there, directions, and will even call the dealership for you. Information is endless and easily accessible to make informed purchase decisions. However, when examining today’s retail experience in the recreation industry, the buying experience is counter to what consumers expect, especially when purchasing a big-ticket item, such as a boat.
Warranty registrations. Words that might bring about a long sigh and an eye roll for OEMs and dealers in the recreation industry. Warranties can be a great consumer benefit: they are a huge selling point and can make a one-time buyer into a lifelong customer. Submitting Registrations, on the other hand, is an extra step in the sales process and typically the last thing dealers want to think about after making a sale. However, the secret we all know is that registrations play a huge role in warranty claim management, continued customer satisfaction, and a healthy marketing ecosystem between OEMs and dealers.
While the pandemic has created some uncertainty in the world, it has also created a selling opportunity for OEMs and dealers selling outdoor recreational vehicles and boats. As we enter the summer months, we are seeing a shift from summer vacations and travel expenditures to more investment in local, outdoor lifestyle activities where social distancing can be easily monitored.