Austin, Texas, April 14, 2020
Rollick, the leading relationship marketing service provider for the marine, powersports, RV, and industrial equipment industries, announced today the launch of its Buy From Home solution in the outdoor recreation vehicle industry. This program provides Rollick’s Certified Dealers and recreation vehicle OEMs the opportunity to offer their customers the option to purchase their new or used outdoor vehicle without having to visit a dealership.
“As we battle COVID-19, we understand that many dealers and OEMs have had to close their doors, reduce staff, or change the way they conduct business,” said Rollick President Amit Maheshwari. “As of now, we haven’t seen a significant drop in online demand from our affinity vehicle buying sites, so we wanted to help by providing a solution for Rollick clients to keep up with consumer demand while offering a safe alternative to doing business in-store.”
The Buy From Home solution is available to consumers who shop on GoRollick.com and their affinity partner programs, such as Sam’s Club, AAA, Progressive, national employer groups, and military and first responder personnel. The program is also available on select Certified Rollick Dealer and OEM websites.
Today, consumers who are interested in leveraging the Buy From Home service to purchase an RV, powersports vehicle, or boat, can visit GoRollick.com or any affinity partner website, search for their desired vehicle and locate certified dealers badged as Buy From Home. Once consumers find their preferred outdoor vehicle, they can connect directly with the certified dealer to receive a quote, options for payment or financing, and coordination of free delivery based on dealer participation.
To learn more, watch Rollick’s Buy From Home launch video.
While the pandemic has created some uncertainty in the world, it has also created a selling opportunity for OEMs and dealers selling outdoor recreational vehicles and boats. As we enter the summer months, we are seeing a shift from summer vacations and travel expenditures to more investment in local, outdoor lifestyle activities where social distancing can be easily monitored.
Rollick wanted to directly engage military members and honor their service, so it created a way for dealers to offer an exclusive discount to active duty soldiers and veterans. To protect the offers and streamline the purchase process, Rollick used SheerID to verify shoppers’ military status. The program paid off, with a 2x year-over-year increase in military leads and a 130% increase in military verifications.
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