Rollick Launches the Recreation Industry’s First Digital Retailing Solution
Austin, Texas — April 1, 2021
Rollick, the leading relationship marketing technology provider for the Marine, Powersports, and RV industries, announced today the launch of its industry-first digital retailing solution, RollickDR, geared towards transforming how dealers and manufacturers engage with consumers online.
RollickDR features an online deal creator that allows consumers to start a deal on their terms in an online setting, while providing the dealer and OEM with the data they need to determine the consumer’s purchase intent.
“A dealer or manufacturer website is the most important marketing tool to engage buyers. Our digital retailing solution provides a consolidated tool to help consumers gather detailed transaction information about a potential purchase and when ready, provide all of the researched information to the dealer,” said Bernie Brenner, Chief Executive Officer at Rollick. “Our pilot dealers have experienced increases in lead volume, lead quality, and most importantly, customer satisfaction with the experience at the dealership.”
The initial release of RollickDR features a robust deal creator widget that is embedded on dealer website showroom and inventory listings, and provides shoppers with engagement tools, such as:
- A proprietary Special Offers engine that finds incentives and benefits for members of Rollick’s exclusive partner network which includes Sam’s Club, AAA, Progressive Insurance and employees from over 2,000 employer groups
- A pre-qualification tool that determines a consumer’s ability to obtain financing from the dealer
- A trade-in value estimator that leverages Rollick’s partnership with NADAguides
- Appointment scheduling with a dealer sales rep through Rollick’s concierge system
- A payment calculator to guide consumers as to what their monthly payment may be by easily adjusting their term and down payment
The initial rollout of RollickDR was in partnership with several powersports dealerships nationwide. Initial results show that:
- Dealers are seeing a 5 – 10% increase in overall lead volume
- Almost 40% of consumers who enter the digital retailing experience engage with a pre-qualification
- The most popular feature within the digital retailing experience is the “Special Offers” feature, with nearly 50% of consumers searching for member offers and incentives
“I am excited to be part of the RollickDR launch,” said Jimmy Reda, Dealer Principal of Island Powersports. “From my perspective, I’ve been wanting this capability for a long time. With RollickDR, our customers can self-direct their outdoor vehicle buying experience from estimating monthly payments, to getting pre-qualified, viewing OEM & dealerships offers, estimating trade-in and scheduling an appointment all in one simple interface. This is truly a game-changer for us as we seek to deliver the best online customer experience in the industry.”
In addition to the Powersports industry, Rollick is in the process of expanding the pilot program to marine and RV dealers nationwide. Later this summer, all participating GoRollick Premium dealers will have the opportunity to embed RollickDR on their websites, driving additional customer engagement and satisfaction.
To learn more, sign-up or to schedule a demo of RollickDR, please contact us.
Related articles
Buying online has become common practice for both customers and retailers. With 79% of smartphone users making a purchase online within the last 6 months, finding ways to make shopping for an RV more mobile and e-commerce friendly is one of the best ways to differentiate yourself as a retailer in the RV space.
Consumers today have been trained by leading eCommerce and tech companies that anything can be delivered to them in an instant. When shopping on Amazon, buyers can point, click, and have items shipped within a couple of days, and in some cases the same day. Ask Alexa where the nearest boat dealer is located, and she immediately provides the distance to get there, directions, and will even call the dealership for you. Information is endless and easily accessible to make informed purchase decisions. However, when examining today’s retail experience in the recreation industry, the buying experience is counter to what consumers expect, especially when purchasing a big-ticket item, such as a boat.
Warranty registrations. Words that might bring about a long sigh and an eye roll for OEMs and dealers in the recreation industry. Warranties can be a great consumer benefit: they are a huge selling point and can make a one-time buyer into a lifelong customer. Submitting Registrations, on the other hand, is an extra step in the sales process and typically the last thing dealers want to think about after making a sale. However, the secret we all know is that registrations play a huge role in warranty claim management, continued customer satisfaction, and a healthy marketing ecosystem between OEMs and dealers.