Austin, Texas, February 12, 2020
Rollick announced today a summary of insights on 2019 U.S. new powersports vehicle lead trends. The data, which is based on usage of its GoRollick vehicle buying sites, gives manufacturers, dealers and allied companies another source of information that may help them optimize their go-forward marketing approaches.
Key results of Rollick’s analysis include:
“Lead share data is another way to analyze and predict performance in the marketplace. It does not take the place of market share data, which is generally available after the sale transaction. Differences in lead share and market share may be attributed to factors such as new model releases, the number of dealers on the Rollick Network, OEM public and private (affinity) incentives, and dealer inventory, lead management and pricing practices” said Adam Lasker, Vice President of Partner Marketing and Analytics at Rollick. “GoRollick continues to gain market share with powersports buyers. In December 2019, we experienced an 80% year-over-year increase in in-market shopper engagement. In addition, dealer lead acquisition cost analysis revealed that the average cost per lead from Rollick can be up to 42% less expensive than competition.”
Rollick attributes its market share growth to the new affinity buying programs it launched in 2019 with large U.S. companies such as Sam’s Club, AAA, Love My Credit Union Rewards, NADAguides and U.S. News, as well as the expansion of its buying program sites to include RVs in early 2019 and boats earlier this January. The company also realized a 1300%+ year-over-year increase in monthly unique visitors to its GoRollick.com site (2nd half of 2018 vs. 2nd half of 2019) where users affiliate with a Rollick affinity partner as they move through the shopping flow. This traffic results from search engines that direct information-seeking customers to articles on Rollick’s blog such as:
“Rollick’s 2019 business plan was focused on solidifying our position as a trusted buying program for the recreation industry,” said Jason Nierman, SVP of Business Development and a cofounder of Rollick. “Through operating our affinity buying programs, we’ve learned a great deal about which product types and brands are capturing the attention of the customers, members and employees tied to our affinity partners. We will apply these learnings in 2020 to optimize these programs and work with our affinity partners to bring more buyers into the recreation categories by way of the unique marketing channels they make available, as well as the valuable content we’re distributing to the industry.”
About Rollick, Inc.
Rollick connects manufacturers, dealers and in-market consumers in the powersports, RV, marine and industrial equipment industries to deliver a seamless customer journey. Rollick’s solutions include new customer acquisition, enterprise lead management, customer experience/loyalty and marketing automation. In addition, the company has rapidly built a national outdoor recreational vehicle buying network to include hundreds of dealers, over 80 manufacturers and an affinity partner network with access to over 250 million high-quality customers including policy holders of major insurance providers, employees at more than 2,000 top U.S. companies, members of the military, veterans and first responders. For more information, visit Rollick.
Through Rollick’s SalesDriver, your dealership can display your used inventory to members of in-market Facebook buyers and receive real appointments and concierge call support! It’s like having a virtual salesperson on call everyday!
While the pandemic has created some uncertainty in the world, it has also created a selling opportunity for OEMs and dealers selling outdoor recreational vehicles and boats. As we enter the summer months, we are seeing a shift from summer vacations and travel expenditures to more investment in local, outdoor lifestyle activities where social distancing can be easily monitored.
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