Austin, Texas — May 4, 2021
Rollick Inc., the leading marketing and customer experience technology provider in RV, Marine, and Powersports, announced today that 100 OEM brands and thousands of U.S. dealers now use its Aimbase marketing technology. In April, the company signed Jayco and its Entegra Coach, Starcraft RV, and Highland Ridge RV brands, pushing the number of Aimbase OEM customers to 100. Rollick’s customers are responsible for nearly 50% of all RV unit sales and 65% of all marine unit sales in the United States.
“Aimbase is the only marketing technology solution specifically designed for the needs of the RV, Marine, and Powersports industry,” said Jeff Coffman, Rollick SVP for Enterprise Solutions and Marketing. “Our OEM customers choose Aimbase because it integrates with dealer websites and Dealer Management Software, is easy to deploy and maintain, and is built specifically to support a two-tier distribution model.”
Brands that use Aimbase for enterprise lead management, marketing automation, and customer lifecycle management include Arctic Cat, Chris-Craft, E-Z-GO, Everglades, Grady-White Boats, Grand Design RV, Group Beneteau, Jayco, Heartland RV, Keystone RV, Nautique, Ranger Tugs, Regulator, Smoker Craft, Toyota Industrial Equipment, and Winnebago.
“We use Aimbase because of its seamless integration with our satisfaction survey system and Rollick’s backend programming of our website. It allows us to reach potential customers, efficiently distribute leads to dealers for follow up, and nurture new prospects from the OEM level,” said Shelley Tubaugh, Vice President-Marketing for Grady-White Boats. “Rollick offers many tools to help manage our customer journey and we enjoy working with their team.”
Rollick attributes its growth in the enterprise marketing technology category to key OEM partnerships and significant investment in product development to help brands meet the evolving needs of today's recreational vehicle shoppers.
With Rollick’s recent round of funding, the company will continue to expand Aimbase’s capabilities to support the OEM, dealer, and customer relationship. Product enhancements added earlier this year include:
To learn more about Aimbase and how it supports OEMs selling through a dealer network, contact Rollick.
About Rollick, Inc.
Rollick connects manufacturers, dealers, and finance and insurance providers with in-market consumers in the Powersports, RV, and Marine industries to deliver a seamless customer journey. Rollick’s solutions include new customer acquisition, enterprise lead management, customer experience/loyalty, and marketing automation. In addition, the company has rapidly built its GoRollick.com outdoor recreational vehicle buying marketplace to include a nationwide network of dealers, over 100 manufacturers, and an affinity partner network with access to over 250 million high-quality customers including policyholders of major insurance providers, employees at more than 2,000 top U.S. companies, members of the military, veterans and first responders. For more information, visit Rollick.
Consumers today have been trained by leading eCommerce and tech companies that anything can be delivered to them in an instant. When shopping on Amazon, buyers can point, click, and have items shipped within a couple of days, and in some cases the same day. Ask Alexa where the nearest boat dealer is located, and she immediately provides the distance to get there, directions, and will even call the dealership for you. Information is endless and easily accessible to make informed purchase decisions. However, when examining today’s retail experience in the recreation industry, the buying experience is counter to what consumers expect, especially when purchasing a big-ticket item, such as a boat.
Warranty registrations. Words that might bring about a long sigh and an eye roll for OEMs and dealers in the recreation industry. Warranties can be a great consumer benefit: they are a huge selling point and can make a one-time buyer into a lifelong customer. Submitting Registrations, on the other hand, is an extra step in the sales process and typically the last thing dealers want to think about after making a sale. However, the secret we all know is that registrations play a huge role in warranty claim management, continued customer satisfaction, and a healthy marketing ecosystem between OEMs and dealers.
While the pandemic has created some uncertainty in the world, it has also created a selling opportunity for OEMs and dealers selling outdoor recreational vehicles and boats. As we enter the summer months, we are seeing a shift from summer vacations and travel expenditures to more investment in local, outdoor lifestyle activities where social distancing can be easily monitored.