Largest recreation marketplace for member groups to expand OEM incentives, finance, and insurance partnerships.
Austin, Texas — March 1, 2021
Rollick Inc., which operates the GoRollick Powersports, RV, and Boat Buying Program Marketplace, has closed $8.5M in funding. The new investment comes from strategic investors Sandbox Insurtech Ventures and TechNexus Venture Collaborative, as well as Dallas Venture Capital, Congress Avenue Ventures, and London Technology Club. LiveOak Venture Partners, Silverton Partners, Autotech Ventures, ManchesterStory, Anthem Venture Partners, and Capital Factory continued their support in this round of financing.
The current round brings the total capital invested in the company to $22M. Rollick executed initial program rollouts with several strategic partners in the second half of 2020 including finance and insurance providers, and powersports manufacturers. The new funds will be used to expand these programs nationwide and secure new programs from recreation industry players wanting to tap into Rollick’s growing customer base.
“Rollick is truly unique in the way it has established a platform with both high quality buyers from its affinity partners, and how it’s positioned itself within the purchase process of powersport, RV and boat products,” said Christopher Zock, Sandbox Insurtech Ventures Managing Director. “New and innovative ways to market and originate insurance policies is an important focus for both our fund and insurance company partners.”
“The recreation category has seen unprecedented growth in the second half of 2020 as people look for ways to get outdoors, have fun, and stay safe during the pandemic” said Bernie Brenner, Rollick Founder and CEO. “We set out three and half years ago to help recreation dealers and manufacturers provide a deeper digital engagement with consumers, creating a higher quality transaction and increasing customer satisfaction.”
According to the RV Industry Association, the industry has been surging in terms of growth with over 420,000 units sold in 2020 with an expectation of over 500,000 in 2021.
New-model powersports sales increased 18.4 percent in 2020, with motorcycle and scooter sales rising 11.4 percent, according to the Motorcycle Industry Council Retail Sales Report. Interest in off-highway motorcycles spiked, with sales up 46.5 percent year-over-year. Sales of ATVs also jumped, rising 33.8 percent over 2019.
The National Marine Manufacturers Association (NMMA) reported that sales of new powerboats rose in 2020 by roughly 12% compared with 2019. More than 310,000 new powerboats were sold in 2020, levels the recreational boating industry has not seen since before the 2008 recession.
Due to this increased consumer demand and to address COVID-19 concerns and mandated dealership closures, Rollick launched the “Buy From Home” program in late April 2020 across its national dealer network. This program is available to members of Rollick’s private-labeled vehicle buying programs including Sam’s Club, AAA, Progressive Insurance, as well as active military, veterans and first responders.
About Rollick, Inc.
Rollick connects manufacturers, dealers, and finance and insurance providers with in-market consumers in the Powersports, RV, and Marine industries to deliver a seamless customer journey. Rollick’s solutions include new customer acquisition, enterprise lead management, customer experience/loyalty, and marketing automation. In addition, the company has rapidly built its GoRollick.com outdoor recreational vehicle buying marketplace to include a nationwide network of dealers, over 80 manufacturers, and an affinity partner network with access to over 250 million high-quality customers including policyholders of major insurance providers, employees at more than 2,000 top U.S. companies, members of the military, veterans and first responders. For more information, visit Rollick.
Buying online has become common practice for both customers and retailers. With 79% of smartphone users making a purchase online within the last 6 months, finding ways to make shopping for an RV more mobile and e-commerce friendly is one of the best ways to differentiate yourself as a retailer in the RV space.
Consumers today have been trained by leading eCommerce and tech companies that anything can be delivered to them in an instant. When shopping on Amazon, buyers can point, click, and have items shipped within a couple of days, and in some cases the same day. Ask Alexa where the nearest boat dealer is located, and she immediately provides the distance to get there, directions, and will even call the dealership for you. Information is endless and easily accessible to make informed purchase decisions. However, when examining today’s retail experience in the recreation industry, the buying experience is counter to what consumers expect, especially when purchasing a big-ticket item, such as a boat.
Warranty registrations. Words that might bring about a long sigh and an eye roll for OEMs and dealers in the recreation industry. Warranties can be a great consumer benefit: they are a huge selling point and can make a one-time buyer into a lifelong customer. Submitting Registrations, on the other hand, is an extra step in the sales process and typically the last thing dealers want to think about after making a sale. However, the secret we all know is that registrations play a huge role in warranty claim management, continued customer satisfaction, and a healthy marketing ecosystem between OEMs and dealers.