As a digital media partner to many OEMs in the boat, RV and industrial equipment industries, we want to share our expectations and recommendations regarding how the Coronavirus may impact your digital media strategy over the next few months. If economic conditions worsen, it will likely impact the number of visitors to your website, and the number of search engine queries for the keywords we (or your media partner) bid on. Most of the media campaigns we manage for clients are based on online behaviors that signal product interest and purchase intent – primarily website visits and search activity. As a result:
Rollick’s Media and Digital Marketing Recommendations
We highly recommend continuing to spend on media directed at hand-raisers/intenders (clickers) for the following reasons:
If you are looking for unique ways to reach your current and new customers in this environment, please contact us today.
If you have been thinking about implementing a lead management system, there are probably some questions you have been mulling over. In this article, we will cover a checklist of questions to answer before you pull the trigger on a lead management system.
Austin, Texas, April 20, 2020 — The Marine Retailers Association of the Americas and Rollick announced today an expansion of the organizations’ partnership, aimed at helping boat dealers attract new customers, enhance the customer experience, streamline the buying process and measure satisfaction throughout the sale and ownership cycles.