As a digital media partner to many OEMs in the boat, RV and industrial equipment industries, we want to share our expectations and recommendations regarding how the Coronavirus may impact your digital media strategy over the next few months. If economic conditions worsen, it will likely impact the number of visitors to your website, and the number of search engine queries for the keywords we (or your media partner) bid on. Most of the media campaigns we manage for clients are based on online behaviors that signal product interest and purchase intent – primarily website visits and search activity. As a result:
Rollick’s Media and Digital Marketing Recommendations
We highly recommend continuing to spend on media directed at hand-raisers/intenders (clickers) for the following reasons:
If you are looking for unique ways to reach your current and new customers in this environment, please contact us today.
METTAWA, Ill., February 18, 2020 – Brunswick Corporation’s (NYSE: BC) dealer services team, Brunswick Dealer Advantage (BDA) announced today that it has partnered with Rollick, Inc. to provide Brunswick dealers with exclusive pricing on Rollick’s SalesDriver solution as well as plans for additional exclusive offers on their dealer customer satisfaction platform, ExperienceDriver, in the future.
You can utilize the longer sales cycle in RV with sophisticated marketing tools and strategies to create life-long, loyal customers. We call this sales intelligence.