Reserve Now simplifies the reservation process for buyers and helps dealers quickly qualify leads and track orders
AUSTIN, Texas, May 25, 2021
Rollick Inc., the leading relationship marketing technology provider for the Marine, Powersports, and RV industries, announced today that dealers can now efficiently take reservations for vehicles through the “Reserve Now” feature added to RollickDR, its industry-first digital retailing solution. Reserve Now allows buyers to quickly and easily reserve vehicles on dealer websites, while saving dealership sales teams time in qualifying customers, and provides a reliable way to track unit reservations.
The pandemic led to both high retail demand and supply-chain slowdowns, resulting in an all-time low of outdoor recreation vehicle availability. Consumers are increasingly willing to make deposits to reserve their outdoor vehicle even before it comes off the production line.
“Dealers tell us they are overloaded with leads and managing preorders,” said Bernie Brenner, CEO of Rollick. “They asked us to help them qualify the orders they are receiving and improve the reservation process to provide excellent customer service during a frustrating time.”
RollickDR will include Reserve Now functionality by early June, with several options for taking deposits. Dealerships can configure the Reservation Request feature to handle payment directly or use it as a simple lead form, following up later for credit card information. RollickDR will also soon integrate with Kenect “Text to Pay” to provide a seamless ecommerce experience.
“Our dealership group is drowning in reservation requests and it’s been difficult to keep up,” said Matt Petrovich, Director of Marketing and Operations for Nash Powersports. “Our customers will love the ability to reserve their vehicle on our website and we appreciate that RollickDR helps us easily manage it all on the backend.”
Rollick’s digital retailing solution provides a consolidated tool to help consumers gather detailed transaction information about a potential purchase and, when ready, provide all of the researched information to the dealer. With RollickDR, consumers can self-direct their outdoor vehicle buying experience by getting pre-qualified for financing, reviewing OEM & dealerships offers, estimating the value of a trade-in, scheduling appointments, and now reserving a vehicle all in one simple interface. Learn more about RollickDR.
About Rollick, Inc.
Rollick connects manufacturers, dealers, and finance and insurance providers with in-market consumers in the Powersports, RV, and Marine industries to deliver a seamless customer journey. Rollick’s solutions include new customer acquisition, enterprise lead management, customer experience/loyalty, and marketing automation. In addition, the company has rapidly built its GoRollick.com outdoor recreational vehicle buying marketplace to include a nationwide network of dealers, over 100 manufacturers, and an affinity partner network with access to over 250 million high-quality customers including policyholders of major insurance providers, employees at more than 2,000 top U.S. companies, members of the military, veterans and first responders. For more information, visit Rollick.
Consumers today have been trained by leading eCommerce and tech companies that anything can be delivered to them in an instant. When shopping on Amazon, buyers can point, click, and have items shipped within a couple of days, and in some cases the same day. Ask Alexa where the nearest boat dealer is located, and she immediately provides the distance to get there, directions, and will even call the dealership for you. Information is endless and easily accessible to make informed purchase decisions. However, when examining today’s retail experience in the recreation industry, the buying experience is counter to what consumers expect, especially when purchasing a big-ticket item, such as a boat.
Warranty registrations. Words that might bring about a long sigh and an eye roll for OEMs and dealers in the recreation industry. Warranties can be a great consumer benefit: they are a huge selling point and can make a one-time buyer into a lifelong customer. Submitting Registrations, on the other hand, is an extra step in the sales process and typically the last thing dealers want to think about after making a sale. However, the secret we all know is that registrations play a huge role in warranty claim management, continued customer satisfaction, and a healthy marketing ecosystem between OEMs and dealers.
While the pandemic has created some uncertainty in the world, it has also created a selling opportunity for OEMs and dealers selling outdoor recreational vehicles and boats. As we enter the summer months, we are seeing a shift from summer vacations and travel expenditures to more investment in local, outdoor lifestyle activities where social distancing can be easily monitored.