It’s no secret that the pandemic has created a myriad of sales and service challenges for recreation dealers. While high demand and record-setting leads and sales are great, it comes at a time when lack of inventory, labor shortages, back-ordered parts, and long service wait times makes it harder than ever to provide shoppers with a positive overall experience. So how can dealers make the most out of every prospect touchpoint and easily prioritize hot vs. cold leads?

Shopping for a boat is a complex process for consumers. As an OEM or dealer, winning them over requires exceptional service before, during, and after the sale. And while high demand and record-setting boat sales are great for the industry, the downside is that it comes at a time when lack of inventory, labor shortages, back-ordered parts, and long service wait times makes it harder than ever to provide shoppers with a positive overall experience.

AUSTIN, Texas -- January 11, 2022 -- Rollick, the leading relationship technology provider for the Marine, Powersports, and RV industries, and E-Z-GO®, a Textron Specialized Vehicles business, announced today that E-Z-GO will utilize Rollick’s digital engagement module, RollickDR, to enable a better buying experience for consumers wanting to complete more of their transaction online.