While the pandemic has created some uncertainty in the world, it has also created a selling opportunity for OEMs and dealers selling outdoor recreational vehicles and boats. As we enter the summer months, we are seeing a shift from summer vacations and travel expenditures to more investment in local, outdoor lifestyle activities where social distancing can be easily monitored.
Rollick Tips: Digital Media Recommendations During Uncertain Times
As a digital media partner to many OEMs in the boat, RV and industrial equipment industries, we want to share our expectations and recommendations regarding how the Coronavirus may impact your digital media strategy over the next few months.
As marketers, the COVID-19 crisis has changed our goals, focus, and roadmap. We need to find ways to spend this time connecting with new and existing customers, bettering our online presence, and creating solid brand recognition.
A Note to Dealers During the Coronavirus - Rollick Cares
We fully recognize the gravity of the situation at hand with the coronavirus. While the health and safety of our team, clients, dealers, and all consumers is our first priority — we want you to know that we are continuing to work diligently to provide tools and enhancements to the recreation industry.
As we all know, times are tough right now as we continue to battle the COVID-19 virus in the U.S. We understand many dealers and OEMs have had to close their doors, reduce staff, and worry for their customers. To help alleviate the pressureof the effects of COVID-19, Rollick is implementingThe RollickCares Dealer Support Program.