National to Local Marketing Solutions For OEMs
Rollick’s National to Local digital marketing solutions help OEMs in the recreation and industrial markets attract, convert and retain more customers. Supporting 80+ OEMs and thousands of dealers with an array of marketing and technology solutions, Rollick’s team of digital marketing strategists have the industry expertise to take your brand and dealers to the next level.
Aimbase Marketing Technology
Aimbase is the only marketing technology solution in the recreation and industrial equipment industries that combines enterprise lead management, marketing automation, and customer lifecycle management in ONE platform.
OEMs utilize Aimbase as their go-to solution to manage and track the entire customer journey from pre-purchase through re-purchase, measure dealer sales and quoting performance, and implement customer satisfaction programs.
Aimbase Solutions
Aimbase helps OEMs connect with their dealers and customers throughout the entire customer journey.
ROLLICKLENS
RollickLens allows OEMs and dealers to track prospects before, during, and after they express interest in your brand and inventory. RollickLens uniquely tracks prospect and owner behavior across your brand site, your dealer sites and a growing number of 3rd party sites. The data we provide includes vehicle(s) searched, pages searched, and time on the page.
MARKETING AUTOMATION
Streamline, automate and measure OEM marketing tasks with Aimbase. See operational efficiencies and revenue grow while creating insightful analytics reports driven from real-time data. From lead generation campaigns and customer tracking to dynamic lead nurturing and scoring, Aimbase helps OEMs selling through a dealer channel increase marketshare.
ENTERPRISE LEAD MANAGEMENT
Aimbase’s Enterprise Lead Management solution gives OEMs and their dealers full visibility into leads generated at the national-level. Rollick’s digital retailing strategists work with each OEM to understand their unique dealer lead routing rules and territory assignments, so all inbound leads never go missed at the local-level.
LEAD RESPONSE AND QUOTING
Ensure all dealers follow-up with leads swiftly with easy-to-use response and price quoting capabilities. With the Aimbase Lead Response and Quoting solution, dealers are able to respond professionally via text and email, ultimately providing a digital worksheet that details all vehicle discounts, incentives, and price while delivering an experience that today’s consumers expect at a dealership.
CX
Measure the post-sale experience with the Aimbase CX solution. Get real-time data from your customers on the dealer and product experience, see keyword analytics, and experience scores across the organization. Utilize certified owner ratings and reviews for marketing by publishing them directly to your website and Facebook page. A special version of Aimbase is available for OEMs wishing to participate in and benefit from the National Marine Manufacturers Association’s Customer Satisfaction Index Program (CSI).
ANALYTICS
Leverage enhanced and user-friendly analytics to provide insights on lead quality, dealer network performance, lead response metrics, campaign statistics and closed sales reporting with the built-in Aimbase reporting tools.
OEM and Dealer CRM Integrations
Aimbase offers a powerful API integration with many CRMs used in the outdoor recreation and equipment industries. OEMs can leverage Aimbase to connect with their dealers' CRMs to distribute leads, receive disposition data, and to ensure the prospect or owner is managed by the enterprise.
Supercharge Your Technology with Digital Marketing
Strategic Marketing Consulting
Technology is only as effective as the strategy behind it. Rollick partners with you to plan a digital ecosystem of strategic solutions through automating the marketing and communication process.
Targeted Incentives
Increase sales by offering OEM incentives to customers searching for products on the GoRollick.com Vehicle Buying Program or Affinity Partner portals. Utilize this solution to provide an enhanced customer experience and persuade customers to choose your brand over a competitor’s.
Paid Media Lead Generation
From paid search and retargeting campaigns to social media advertising, our digital strategy team will develop a custom digital media plan specifically built to drive leads for your dealers and enhance brand awareness.
Owned and Earned Lead Generation
Leveraging database marketing, SEO strategy, promotions and email campaigns, see your leads steadily increase with Rollick.
Lead Conversion
Converting leads into customers is the key metric used to measure our clients’ success. Our team of strategists will ensure your website and landing pages are optimized to capture quality leads, ensure they are nurtured over a long sales cycle, and re-engaged through Rollick’s call center outreach programs.
Website Development
Build a beautiful online presence with our in-house web development team. From product builders and comparison tools to dealer locators and portals, get a customized and functional website that is designed with your target customer in mind.
Concierge Contact Engagement Programs
Our fully integrated and in-house call center follows up with leads and customers to ensure all their needs are met. Our staff is highly trained and well-versed in your product, so your customers receive the highest level of service.
Website Chat
Capture live lead data when you enable web chat on your website. Customers can instantly reach out to a certified Rollick representative to ask questions and request information.
Lead Follow Up
Provide potential customers with high quality service. A trained Rollick factory representative will initiate informed and relevant communication with high quality leads and will help set up appointments for interested leads with dealers.
Business Development Center
Never miss an opportunity with the Rollick Call Center. Trained representatives reach out to lapsed prospects or long-term owners to see if they are interested in speaking with a dealer about new products.
Post-Sale Follow Up
Follow up with people who have recently purchased a product to tell them more about the brand and the ownership experience they should expect.
What Our Clients are Saying
BRIAN SULLIVAN
Nautique Boat Company
"Rollick has been a vital marketing partner to Nautique for nearly 20 years. We utilize a combination of their technology and services to help us deliver Nautique’s customer journey. Rollick’s lead generation and lead follow-up concierge services allow us to extend our reach to new audiences and improve conversion rates, while their Aimbase platform allows us to identify new prospects, distribute leads to dealers, nurture prospects, survey our owners, and report upon the success of our marketing programs."
STEVE TADD
Toyota Forklift
“Aimbase allows us to track the effectiveness of our media, powers all of our nurture emails and automates our customer satisfaction programs. Our dealers love prospect scoring, which tells them who’s hot and who’s not. With Aimbase integrated into our quoting and CRM systems, we get a holistic view of our customers.”
ASHLEY BRUGGEMAN
Waterfront Brands
"The Rollick team is a true partner for Waterfront Brands. From Aimbase to web development and digital media the team is there to support our efforts as well as help grow our reach and impact within the market. Our dealers love the leads we send them, and we love the insights we get from a truly integrated digital approach."
SHELLY TUBAUGH
Grady White Boats
“We have used Rollick’s integrated Aimbase platform for our marketing and lead management as well as our post-sale customer satisfaction engagement. It has given us more interaction with our customers and prospects than ever before.”